the stay blooming academyA 90 day business design and flower styling program for aspiring to profesional florists. We help you build a unique and profitable flower styling business in 90 days.
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welcome!I’m so excited you’re interested in the Stay Blooming Academy, the online floral design school for florists and event stylists. Our mission is to help you master the mechanics of floral arranging and make the impact in the floral industry. The thing is, you are proprietary. No one has the same skills, experiences, or desires as you.
Whether you’re launching a brand-new floral design business or adding floral arranging services to your existing company, we’re here to help turn your passions into a profitable reality. After successfully empowering hundreds of ambitious florists around the world to design their best work, my deepest desire is that we’ll be able to help you do the same. With love & much appreciation, 
what is the stay blooming academy?
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the stay blooming academy changes... everything.This program will NOT turn you into a top floral designer through osmosis. This a hands on course that requires you to be involved in your success. If you do not believe in mastering your craft, you should not join this course. If you're a course addict and don't really finish anything you start, you'll find this course is definitely not for you.
We can say those who complete this program can expect to have the skills and resources to sustain a profitable floral business or work in a well established floral shop within a year or less post graduation. If you desire to stop "playing" with flowers and start mastering a new skill then you will enjoy the Stay Blooming Academy. |
COMPLETE PROGRAM OVERVIEW OF
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ORIENTATION WEEK 1
Get excited! As soon as you enroll in the program, you will get access to an inspiring Orientation Module that will empower you to make the very most out of everything Stay Blooming Academy has to offer! |
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THE ORIENTATION INCLUDES...
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business design training & certification
Stay Blooming Academy is a complete system for building a flower styling business from scratch. Inside the program you'll discover 12 carefully crafted modules that uncover the strategy and information you need and how to apply it to your business. You'll also find a library of resources including contracts, scripts, and advanced master classes to help you sustain your business while growing it. Below is an outline of the program's core content for you to carefully review, so you can be sure that this program is the perfect fit for you.
WEEK 2 | IDEAL CLIENT DESIGN & DISCOVERY
We cover who exactly you are meant to serve and your place in the market place. One of the top reasons businesses fail is because of not knowing who their target market is and how to serve them. This is the #1 top reason why we cover ideal clientele and target markets in the first week!
WEEK 3 | PRODUCT & SERVICE DESIGN
Now you know exactly who you are going to serve. Let's discover what services and products you will be providing! This week you'll learn where to source your best products and how to effectively price your services so you stay fully booked out, year around! We cover micro weddings to large scale events, cash and carry, corporate, and more inside this week. So you can design your business around your demographics.
WEEK 4 | LOCATION & CLIENT EXCLUSIVES
Based on your location and service offerings we'll uncover your ideal work environment. Learn how to reduce overhead and how to get your floral studio up and running with the essentials of a corporate flower styling firm. This week will save you thousands and years of toiling.
WEEK 5 | PROFITS, LOSSES, & PRICING
We work through the best practices of tracking your profits, losses, and discovering your business trends so that you can maintain healthy gross margins. You don't have to be in the red your first year or year after year if you're currently in business. With proper pricing and planning, you can have a growing business that provides a healthy income.
WEEK 6 | PORTFOLIO & WEBSITE DESIGN
We work on the essential designs that you should have in your portfolio to speak to your ideal client. We also work on the flow and utilization of your online presence. Learn how to attract and convert leads into consultation, then into sales. This is a game changing week!
WEEK 7 | CONFIDENTLY CLOSING SALES
You've worked hard on designing your floral design business, attracted your dream clients, and now you have to meet with them. Learn the step by step signature process on conducting impressive consultations for your ideal clients. If you implement the strategies taught this week, you can make back the investment of this course 10 fold within the first year commencing the program.
WEEK 8 | CO - MARKETING & GIVING BACK
Learn the number one way to scale your corporate flower styling business based on free and paid marketing strategies. Become the number one referred florists in the area you reside and make an impact in your community. Building relationships can take years. We show you the fastest path to connecting with your ideal clients to gain more sales in the most authentic ways.
flower design training & certification
Each week you will invest on average 3-4 hours of training on each module and $20-$50 USD in fresh flowers and supplies. We provide you with our signature florist's tool guide, sourcing kit, and all the resources to assist you in successfully completing the program completely stress free. Everything you need to master floral arranging is in this program. If you are familiar with floral design, this part of the program could be used a refresher.
WEEK 9 | american and european floral design 101
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We cover mixed vase arrangement formulas and design, classic dozen rose vase design, European hand tied flower bouquets, bud vase design, and greening our vessels. This week includes the necessary floral design skills to work at entry level in any traditional floral shop.
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week 10 | BRIDAL FLORAL DESIGN AND STYLING
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WEEK 11 | SYMPATHY FLORAL DESIGN
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During sympathy week, we design arrangements including casket spray, pillow flowers, and easel spray. We include flower sourcing, pricing, and marketing your sympathy design work. We will provide you with the resources for all of your funeral and sympathy floral arranging work.
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WEEK 11 V.I.P.| CORPORATE FLORAL DESIGN AND STYLING
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early bird enrollment bonus ($89 Value)
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what is the program scheduling?
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how will i be supported?
how will i be supported?
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EARLY BIRd ENROLLMENT & GET STARTED TODAY
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the GUARANTEEWe’re confident you’ll get tons of value from Stay Blooming Academy, that is why we offer a 14 day satisfaction guarantee. If for some reason you find that Stay Blooming Academy is no longer for you, you may cancel any time by messaging us here. You can cancel anytime within the first 14 days and you won’t be billed again. (However, cancelling does not entitle you to a refund of prior monthly payments. We do not give full or partial refunds to those who choose the pay-in-full yearly subscription option.) If you have questions, please email messaging us here and we’ll do our very best to respond within 1 business day or less. (Please note that our response time may be a tad longer if you get in touch over the weekend.) |
what happens after i sign up? The Stay Blooming Network (SBN) is open for EARLY BIRD enrollment with a founder's club investment. Your one time membership fee will get you lifetime access to the SBN Monthly Membership for life, which opens up November 2, 2020!
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faqWho is the stay blooming network designed for?
The SBN is for anyone who is looking to develop their knowledge in floral design and/or master their skills as a business owner. If you desire to build a strong client attractive portfolio, obtain a certification in floral arranging, and be supported along the way then you will enjoy any one of our programs.
What flowers will I work with at the flower styling classes?
The purpose of our programs is for you to develop the skills and build a client attractive portfolio. The flowers you'll work with include roses, tropical blooms, dutch blooms (peonies, ranuculus,etc.) hydrangeas, liatris, stock, assorted fillers and quality foliage. Online programs come with substitution options for flowers that are not accessible to students.
I WORK A FULL-TIME JOB AND RUN MY FLOWER BUSINESS ON THE SIDE, WILL I HAVE TIME TO COMPLETE MASTERCLASSES?
Master classes are held monthly and are about 4 hours each. Support and implementation assistance is available every single week in order to get you results. In some cases more time is needed to be invested. So if you are looking to move your flower shop from your kitchen or garage to a storefront, then you'll have to put in a little more work then someone who is looking to book one more bride a month.
I'M OUTSIDE OF THE USA, CAN I BOOK THIS PROGRAM?
Yes, this program is available for anyone internationally who has a flower or event styling business. If you are planning on launching your flower business in the next 6-9 months, then any one of our programs would be for you as well.
Do you provide support after class is completed?
Yes, your membership to the SBN includes monthly support and a community of like minded florists who are equally invested in each other's success.
Will be able to purchase wholesale flowers at any point?
Yes, you will get to purchase direct floral products from us at wholesale prices or buy from one of our recommended suppliers as a member of SBN.
How many students are in the class?
In studio classes range in sizes. Certification courses are about 8-12 students per session. Workshop are shorter classes for hobbyists and can include on average up to 15 students per workshop.
What level of design skill is needed to take the course?
The SBN Certification Courses are designed for beginner to intermediate florist/planners. Each class we instruct design principles and trends that range in difficulties. Classes include live demonstrations, followed by hands on designing, pricing and sourcing of products used. Membership masterclasses are designed for florists and event stylists with at least one year of experience.
HOW ARE THE FLORAL ARRANGING SESSIONS HELD?
We provide EXCLUSIVE design recipes for you to construct your very own floral arrangements to sell, or add to your portfolio. Online training programs will have you watching Rochell & team complete a live HD video training and have private access to the recorded sessions after each training. In studio design workshops are held in our HQ flower design studio in Chicago. Other locations include flower wholesaler workshops, luxury hotels, and unique venues to inspire you to create your best work.
HOW OFTEN IS the sbn certification course HELD?
This program is held two to four times a year. The are held in Chicago, IL and Miami, Florida USA during the spring/summer. Fall sessions are located in Paris, France and Los Angeles, California. Online sessions are held throughout the year.
ARE THE FLOWERS OURS TO KEEP inside the in studio flower design classes?
Yes, you do get to keep all flowers after completion of each project. Supply kit, books, flowers, and resources are all yours to keep.
I'M UNDER 18 YEARS OLD, CAN I TAKE CLASSES AT STAY BLOOMING NETWORK?
Yes, the courses are designed for anyone at any age. All students are required to sign a student enrollment agreement. If you are under 18, you'll need a parent or guardian signature. If you are attending an in studio course with us from out of state/country and are under the age of 21, we will assist you with booking as guardian for your room.
how accessible are your programs?
Our online and in studio courses are designed to be completed with ease, and promote confidence within each student. You will love the interactive forums, and assignments that allow you to gain hands on learning while building your design skills. You can take the online courses on your desktop, mobile device, or print out worksheets to study pen + paper style. Our in studio class offerings span across the USA and international locations.
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reviews/
I would say the biggest benefits I've gained from working with Rochell have been the opportunities to work along side her and the confidence to book my own clients event. It's incredibly inspiring to work with someone who is booking big name clients, effortlessly, through co-marketing and networking. I consider her my business partner.
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REGISTRATION IS NOW OPEN!
...But you're still undecided?If you're a highly motivated aspiring florist or designer looking to attract consistent flower contracts, re-launch or launch your event styling business, we welcome you to build a sustainable business that thrives with expert strategy and support. Get in touch with us do discuss the best solution to get you the support you need!
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