welcome!

​I’m so excited you’re interested in the Stay Blooming Academy, the online floral design school for florists and event stylists.  Our mission is to help you master the mechanics of floral arranging and make the impact in the floral industry.  The thing is, you are proprietary.  No one has the same skills, experiences, or desires as you. 

​Whether you’re launching a brand-new floral design business or adding floral arranging services to your existing company, we’re here to help turn your passions into a profitable reality.  After successfully empowering hundreds of ambitious creatives around the world to design their best work, my deepest desire is that we’ll be able to help you do the same.

With love & much appreciation,

what is the stay blooming academy?

This course is designed for you to gain confidence in your floral arranging skills, learn how to design beautiful and unique floral arrangements, and equip you with the skills necessary to price and consistently sell your work.  This course provides the opportunity for you to develop a beautiful trade from anywhere in the world and in the comfort of your own home.  Inside you can expect to gain years of experience in a matter of months.

stay blooming academy

Get access to early bird bonuses and exclusives!  Enroll today for as little as $49

enroll & get started

INNOVATIVE AND SUPPORTIVE EXPERIENCE!

Working with the Stay Blooming Network  has helped us land dream clients within our first months of business and turned our passion project into a viable business model. I'd recommend connecting with them for career assistance for newbies.

Monica
Tallow & Fern

​THE STAY BLOOMING ACADEMY CHANGES... EVERYTHING.

​​This program will NOT turn you into a top floral designer through osmosis.  This a hands on course that requires you to be involved in your success.  If you do not believe in mastering your craft, you should not join this course. ​ If you're a course addict and don't really finish anything you start, you'll find this course is definitely not for you.  

​We can say those who complete this program can expect to have the skills and resources to sustain a profitable floral business or work in a well established floral shop within 90 days or less post graduation.  If you desire to stop "playing" with flowers and start mastering a new skill then you will enjoy the Stay Blooming Academy.

COMPLETE PROGRAM OVERVIEW OF
THE stay blooming ACADEMY

ORIENTATION WEEK 1
Get excited!   You will get access to an inspiring Orientation Module that will empower you to make the very most out of everything Stay Blooming Academy has to offer! ​This module also covers an in depth overview of the 12 week program so you can customize your experience.

​​​THE ORIENTATION INCLUDES...

• How to prepare like a flower boss for the three months ahead so you leave nothing to chance and set yourself up for your best success!
• Resource lists to help you get prepared with ease.  Everything from wholesale flowers, supplies, and more.
• Proven techniques to work through and conquer any fear or self-doubt that could hold you back from creating your best work.
• Fabulous mindset and inner-work resources for you to turn to any time you feel stuck or overwhelmed.​

business design
training & certification

​Stay Blooming Academy is a complete system for building a flower styling business from scratch.  Inside the program you'll discover 12 carefully crafted modules that uncover the strategy and information you need and how to apply it to your business.  Each week includes a 60-90+ minute lesson.  Each Q & A session includes live and pre-recorded formats.

You'll also find a library of resources including contracts, scripts, and advanced master classes to help you sustain your business while growing it.  Below is an outline of the program's core content for you to carefully review, so you can be sure that this program ​is the perfect fit for you.​

​WEEK 2 | ​IDEAL CLIENT DESIGN & DISCOVERY

We cover who exactly you are meant to serve and your place in the market place.  One of the top reasons businesses fail is because of not knowing who their target market is and how to serve them.  This is the #1 top reason why we cover ideal clientele and target markets in the first week! If you're in a small remote town or a huge city, this step is crucial to work out.

WEEK 3 | PRODUCT & SERVICE DESIGN​

​Now you know exactly who you are going to serve.  We teach you exactly what services and products you will be providing.   This week you'll learn where to source your best products and how to effectively price your services so you stay fully booked out, year around!  We cover micro weddings to large scale events, cash and carry, corporate, and more inside this week.  So you can design your business around your demographics.

WEEK 4 | ​LOCATION & CLIENT EXCLUSIVES​

​Based on your location and service offerings we'll uncover your ideal work environment.  Learn how to reduce overhead and how to get your floral studio up and running with the essentials of a corporate flower styling firm. This week will save you thousands and years of toiling.

​WEEK 5 | ​PROFITS, LOSSES, & PRICING​

​We work through the best practices of tracking your profits, losses, and discovering your business  trends so that you can maintain healthy gross margins.  You don't have to be in the red your first year or year after year if you're currently in business.  With proper pricing and planning, you can have a growing business that provides a healthy income. 

WEEK 6 | ​PORTFOLIO & WEBSITE DESIGN​

We work on the essential designs that you should have in your portfolio to speak to your ideal client.  We also work on the flow and utilization of your online presence.  Learn how to attract and convert leads into consultation, then into sales.  This is a game changing week!

WEEK 7 | ​CONFIDENTLY CLOSING SALES​

You've worked hard on designing your floral design business, attracted your dream clients, and now you have to prepare to meet with them.  Learn the step by step signature process on conducting impressive consultations for your ideal clients.​  If you implement the strategies taught this week, you can make back the investment of this course 10 fold within the first year commencing the program.

​WEEK 8 | ​CO - MARKETING & profitable partnerships​

​Learn the number one way to scale your corporate flower styling business based on free and paid marketing strategies.  Become the number one referred florists in the area you reside and make an impact in your community.  Building relationships can take years.  We show you the fastest path to connecting with your ideal clients to gain more sales in the most authentic ways and fast. 

flower DESIGN
training & certification 

This part of the course you will invest on average 3-4 hours of training on each module and $30-$100 USD in fresh flowers and supplies.  We provide you with our signature florist's tool guide, sourcing kit, and all the resources to assist you in successfully completing the program completely stress free.  Everything you need to master floral arranging is in this program. 

If you are familiar with floral design, this part of the program could be used a refresher.  Completing arrangements for critique and to update your portfolio is highly recommended.

​​WEEK 9 | american and european floral design 101

Mixed vase arrangement formulas and design, classic dozen rose vase design, European hand tied flower bouquets, bud vase design, and greening our vessels.  This week includes the necessary floral design ​skills to work at entry level in any traditional floral shop. ​​​​

week 10 | BRIDAL FLORAL DESIGN AND STYLING

• Wearable floral designs including pin on courage, pin on boutonniere, wrist corsage, mixed flower bridal bouquet, hydrangea based bouquet, and traditional rose bouquet. We cover pricing, selling, and finishing your personal wedding flowers. 

• Alter arrangements and cover techniques, sourcing, selling, and design. Ceremony decor covered includes foyer/mantel pieces, aisle decor, floral arch, and complete alter design. This week includes fabric, drapery decorating advice, colors, textures, and styling. ​

• Three core centerpieces including long and low,candelabra, and round and low centerpiece. ​The second half of the week cover flipping your ceremony space into the reception space, garland creating, and pricing your completed work. ​​

​​WEEK 11  | SYMPATHY FLORAL DESIGN 

​During sympathy week, we design arrangements including casket spray, pillow flowers, and easel spray. We include flower sourcing, pricing, and marketing your sympathy design work.  We will provide you with the resources for all of your funeral and sympathy floral arranging work. ​

​​WEEK 11  V.I.P.| ​CORPORATE FLORAL DESIGN AND STYLING​

• Masculine floral design, parallel design, asian design and zen. You will create ​one sided and asymmetrical floral designs.  We cover tropical flower identification and sourcing this week. ​

​

• Foyer floral design collection. Your training this week will include two centerpiece collections one structured and one with movement. You will also get access to our top corporate floral design suppliers, for life. ​​​

​

• Fresh floral wreaths, grouped floral design, and topiary designs. You will have 12 weeks to complete the entire 8 week program in order to receive your certification of completion.

stay blooming academy

Get access to early bird bonuses and exclusives!  Enroll today for as little as $49

enroll & get started

BOOKED MY FIRST $10K FLORAL ORDER!

There was no way I could rise above the $2k-$3k flower order for weddings and events.  After two and half weeks of business consulting, I was able to book my my first larger scale wedding flower order! 
​
Alisa Thompson
​Ali's Flowers & Decor

what is the program scheduling?

24/7 | WORLDWIDE ACCESS
​Pre-recorded Video Sessions

• Online Group classes start October 14, 2020.
  
• Released every Wednesday at 6:00 a.m. CST. 
• ​Students have 24/7 access to the course.​

Live Q & A Designs Sessions Wednesday  ​

• 8:00 a.m. - 9:00 a.m. (CST) & ​​7:00 p.m. - 8:00 p.m. (CST)

design anytime.

This program is available pre-recorded and through live streaming sessions.  So on weeks when your schedule is a little unpredictable, you can complete the modules at your convenience at anytime that works for you.  Orientation is October 1-13, 2020 and the program begins Wednesday October 14, 2020.  You can choose to attend day ​or evening Q & A sessions based on your personal schedule preference.

multi media formats

​No matter what your preferred learning style is, we’ve got you covered.  With our multimedia training, you’ll get access to downloadable videos, MP3s, interactive PDF Fun Sheets, transcripts, resource guides, and templates.

​STUDY ON AND OFFLINE. ​EASY "ALL-IN-ONE" ZIP FILE

​Like to study and learn offline?  No problem.  With our easy, "all-in-one" zip files you can download an entire Module (all the videos, PDFs, Fun Sheets, MP3s, etc.) and stay organized while you work through your course material. 

early bird enrollment bonuses ($89 Value)

Stay Blooming Academy Planner System ($89 VALUE)
If your home office and flower shop counters are covered in post its, with no system in place to keep you and your team on track....this one's for you. 

Inside the complete Stay Blooming Academy Planner System, you'll have access to our latest planner which includes 100+ custom pages.  ​
​
Offer available until 9/29/20

Each binder set includes:

• Marketing Promotions Calendar
• Marketing Strategies Page
• Mileage Log
• Product Inventory
• Suppliers
• Pricing Guide
• Time Billing Log
• Trade Show Planner
• Work Time Planner
• 4 Binders and Spine
• ~5-Page corporate flower styling planner
• ~Client and florist page planner
• ~Floral module worksheet
• ~Floral planning recipe planning worksheet
• ~Binder tabs
• ~Wedding planner checklist
• ~2-Page profit and loss statement planner
• ~ 38 Total Custom Page Collection​

• Advertising Tacker
• Business Clarity Planner
• Business Contacts Directory
• Business Expenses Report
• Business Income Report
• Business Role Profile
• Business Yearly Goals Overview
• Business Yearly Review
• Invoices Log
• Item Price Calculator
• Marketing Promotions Calendar
• Marketing Strategies Page
• Mileage Log
• Product Inventory
• Suppliers
• Pricing Guide
• Time Billing Log
• Trade Show Planner
• Work Time Planner
• 4 Binders and Spine
• ~5-Page corporate flower styling planner
• ~Client and florist page planner
• ~Floral module worksheet
• ~Floral planning recipe planning worksheet
• ~Binder tabs
• ~Wedding planner checklist
• ~2-Page profit and loss statement planner
• ~100+ Total Custom Page Collection​

kind, professional, and helped me get started!

I had a pretty hard time at first due to the language barriers. I'm glad I was able to work 1:1, the patience was appreciated. From help with consultations, being so kind, and professional,  I'm so grateful to have discovered SBN. 

Yazgul Hojaniyazova
​Camellia Floral Design

how will i be supported?

We personally evaluate student learning in the context of floral design and business principles.	Live and pre-recorded videos paired with custom designed learning materials, enhance the overall learning experience.	Over 20 lessons on floral design arrangements and bouquet design projects.
Each week you will get a personalized review with feedback on your design work.	An easy and fun instructional plan is included and available 24/7.	Each lesson includes detailed information that flows to you through an easy to access online platform.

how will i be supported?

LESSON COMMENTS ​Under each  training video, you'll have the opportunity to comment and get responses from student and our team.	ANSWER VAULT You'll have access to all students' questions, along with your instructors precise wisdom at your fingertips.	TEAM ELITE SUPPORT As always, we're here to serve you.  If you have technical issues or simply having a challenge you need help with, write sba@staybloomingnetwork.com.  Our customer service hours are 9am-8am CST M-F.
COMMUNITY In our private, student-only community, you'll be able to post your questions to your fellow students.  With a global community by your side questions are rarely left hanging.	OFFICE HOURS* During the program, Rochell holds "office hours" calls during every week to tackle your toughest questions and keep you inspired, energized and taking action.  If you can't participate live, submit your quesiton in advance so we can include it on the call.	24/7 ACCESS We record and transcribe ever live coaching call so you can listen and learn at your own pace.

EARLY BIRd ENROLLMENT & GET STARTED TODAY

Early bird payment plans includes 50% off regular tuition and end 9/30/2020 7:00 P.M. (CST).

FLEX PLAN	BEST PLAN	V.I.P. PLAN
49	499	1,299
down and 11 Weekly Payments  of $49	One-time payment saves you $100	Limited Availability & a $5000 Value
​​ 1 x Clarity Call 1:1 session with Rochell to map out your goals and uncover your roadblocks	​ 1 x Clarity Call 1:1 session with Rochell to map out your goals and uncover your roadblocks	1 x Clarity Call 1:1 session with Rochell to map out your goals and uncover your roadblocks
12 x complete module trainings complete with module worksheets, business resources. Includes weekly Q & A call.	12 x complete module trainings complete with module worksheets, business resources. Includes weekly Q & A call.	12 x complete module trainings complete with module worksheets, business resources. Includes weekly Q & A call.
​3 x Group Q&A coaching calls to support you in completing the program.	3 x Group Q&A coaching calls to support you in completing the program.	3 x Group Q&A coaching calls to support you in completing the program.
-	BONUS: Stay Blooming Academy Planner	BONUS: Stay Blooming Academy Planner
-	-	6 x Bi-Weekly Private 1:1 Coaching Sessions to guarantee your success!
-	-	Personalized Business Launch Plan & Support
-	-	Personalized Brand Development
-	-	Portfolio Curation  and Personalized Pricing Development
-	-	Personalized Business Launch Plan & Support
get started	get started	get started

the GUARANTEE 

​We’re confident you’ll get tons of value from Stay Blooming Academy, that is why we offer a 14 day satisfaction guarantee.  If for some reason you find that Stay Blooming Academy is no longer for you, you may cancel any time by messaging us here.  You can cancel anytime within the first 14 days and you won’t be billed again. 

If you have questions, please email  messaging us here and we’ll do our very best to respond within 1 business day or less.  (Please note that our response time may be a tad longer if you get in touch over the weekend.)​

what happens after i sign up?

​ The Stay Blooming Academy is open for EARLY BIRD enrollment with a founder's club investment of 50% regular tuition.  Your one time program fee will get you lifetime access, which opens up October 14, 2020!

1.

NEW MEMBER ORIENTATION
Begin your new membership orientation as soon as you sign up at your convenience.

2.

​PETAL TALK SESSIONS
Sign up and complete the new member q&a, pick a day and time to get your personalized welcome call session!

3.

12 WEEK PREMIUM PROGRAM
Our easy to navigate dashboard holds every article, live stream, download, and resource that the membership holds.  

faq

Who is the stay blooming academy designed for?

The SBA is for anyone who is looking to develop their knowledge in floral design and/or master their skills as a business owner.  If you desire to build a strong client attractive portfolio, obtain a certification in floral arranging, and be supported along the way then you will enjoy any one of our programs.

​What flowers will I work with at the flower styling classes? 

​The purpose of our programs is for you to develop the skills and build a client attractive portfolio. The flowers you'll work with include roses, tropical blooms, dutch blooms (peonies, ranuculus,etc.) hydrangeas, liatris, stock, assorted fillers and quality foliage.  Online programs come with substitution options for flowers that are not accessible to students.

​I WORK A FULL-TIME JOB AND RUN MY FLOWER BUSINESS ON THE SIDE, WILL I HAVE TIME TO COMPLETE MASTERCLASSES?

Master classes are held monthly and are about 4 hours each.  Support and implementation assistance is available every single week in order to get you results.  In some cases more time is needed to be invested.  So if you are looking to move your flower shop from your kitchen or garage to a storefront, then you'll have to put in a little more work then someone who is looking to book one more bride a month. ​

​I'M OUTSIDE OF THE USA, CAN I BOOK THIS PROGRAM?

Yes, this program is available for anyone internationally who has a flower or event styling business.  If you are planning on launching your flower business in the next 6-9 months, then any one of our programs would be for you as well. 

​Do you provide support after class is completed? 

Y​es, your enrollment to the SBA includes monthly support and a community of like minded florists who are equally invested in each other's success. 

​Will be able to purchase wholesale flowers at any point? 

​Yes, you will get to purchase direct floral products from us at wholesale prices or buy from one of our recommended suppliers..

​How many students are in the class? 

Each live lesson includes around 20-30+ attendees.

What level of design skill is needed to take the course? 

The SBA Certification Course are designed for beginner to intermediate florist/planners.  Each class we instruct design principles and trends that range in difficulties.  Classes include live demonstrations, followed by hands on designing, pricing and sourcing of products used.

​​HOW ARE THE FLORAL ARRANGING SESSIONS HELD?

​We provide EXCLUSIVE design recipes for you to construct your very own floral arrangements to sell, or add to your portfolio.  Online training programs will have you watching Rochell & team complete a live HD video training and have private access to the recorded sessions after each training.  

​HOW OFTEN IS the sbn certification course HELD? ​

This program is held once a year. 

HOW ACCESSIBLE ARE YOUR PROGRAMS?​

​​Our online and in studio courses are designed to be completed with ease, and promote confidence within each student.  You will love the interactive forums, and assignments that allow you to gain hands on learning while building your design skills.  You can take the online courses on your desktop, mobile device, or print out worksheets to study pen + paper style.  Our in studio class offerings span across the USA and international locations.​

​​​I'M UNDER 18 YEARS OLD, CAN I TAKE CLASSES AT STAY BLOOMING NETWORK?

​Yes, the courses are designed for anyone at any age.  All students are required to sign a student enrollment agreement.  If you are under 18, you'll need a parent or guardian signature.  If you are attending an in studio course with us from out of state/country and are under the age of 21, we will assist you with booking as guardian for your room.  

reviews

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I would say the biggest benefits I've gained from working with Rochell have been the opportunities to work alongside her and the confidence to book my own clients event. It's incredibly inspiring to work with someone who is booking big name clients, effortlessly, through co-marketing and networking. I consider her my business partner.

Kate Howard

CFD

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I have been a dabbler of sorts for about a year. After doing some research I found Rochell was the ONLY person out there who had so much knowledge and willingness to share all of her insights.  It has only been a couple months, but I have already booked my first bride and I'm working on building a GORGEOUS floral styling brand.  

Ashley Wright

CFD

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Razan Lillie

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stay blooming academy

Get access to early bird bonuses and exclusives!  Enroll today for as little as $49

enroll & get started

REGISTRATION IS NOW OPEN!

...But you're still undecided?

If you're a highly motivated aspiring florist or designer looking to attract consistent flower contracts, re-launch or launch your event styling business, we welcome you to build a sustainable business that thrives with expert strategy and support. Get in touch with us do discuss the best solution to get you the support you need!

apply now for a free consultation